Petakumpet Change Its Logo and More

On February 1st 2006, Petakumpet will announce the change of its logo and new corporate identity for 2006. The Corp ID will title 'Flying'. As explained by the new Managing Director, M. Arief Budiman, S.Sn. (former Business Development Director) this campaign will use the power of low budget campaign. It will challenge the company's troops to think and work harder to get maximal promotion's effects, without supporting big budget behind. Just to remind, last year Corp ID of Petakumpet titled 'Dreamlight' won several awards from Pinasthika Ad.Festival 2005 including The Best Company Profile.

Could Petakumpet rewind their success this year? The competition between agencies in Indonesia is growing tougher. It's not be easy to take again their last year position as Agency of The Year.

While being asked, Arief said,"The decision of low budget campaign is not just for saving money. It's the best way to challenge our way of live. To push ourselves to think and act out of the box. We never depend on money to make our company survive. We sure the unlimited power is inside our brain, our creativity and our will. That's why our vision is to make our live more interesting by creating fresh ideas. Everyday. It's OK if others say it's impossible to create a campaign without enough budget. But for us here, impossible is nothing."

So, you have to wait and see.

Public Relations PT. Petakumpet